Google has become one of the leading platforms for digital advertising, offering a variety of tools and features that help businesses and individuals reach targeted audiences. Google Ads (formerly known as Google AdWords) is a powerful tool for creating digital ad campaigns that appear on Google search results, YouTube, websites, and more. If you’re looking to learn digital advertising with Google, there are many resources and courses available to help you get started, whether you’re a complete beginner or looking to deepen your knowledge.
Here’s how you can start learning digital advertising on Google:
1. Google Ads Certification
- Provider: Google Skillshop
- Duration: Varies (Self-paced)
- Level: Beginner to Advanced
- Description: Google Skillshop offers free training and certification on Google Ads. These courses cover everything from the basics of search ads to advanced strategies for Google Display, YouTube advertising, and Google Analytics. Google Ads certification is highly recognized in the industry, so it can be a valuable credential if you’re looking to work in digital marketing or advertising.
- Key Topics:
- Introduction to Google Ads
- Creating and managing Google Ads campaigns
- Google Ads targeting options
- Tracking and measuring campaign performance
- Certification: Available upon completion
- Link: Google Ads Certification on Google Skillshop
2. Google Digital Garage – Fundamentals of Digital Marketing
- Provider: Google
- Duration: 40 hours (self-paced)
- Level: Beginner
- Description: Google’s Digital Garage is a free platform offering a comprehensive course that covers the fundamentals of digital marketing. It includes a section dedicated to online advertising on Google, helping you understand how to use Google Ads and other tools to reach customers effectively.
- Key Topics:
- Introduction to digital marketing
- Online advertising and search engine marketing
- Google Ads campaign structure and targeting
- Measuring the success of digital ads
- Certification: Free certification upon completion
- Link: Google Digital Garage – Fundamentals of Digital Marketing
3. Udemy – Google Ads for Beginners
- Provider: Udemy
- Duration: 2 hours (self-paced)
- Level: Beginner
- Description: This course is designed for beginners looking to learn the basics of Google Ads. It explains how to set up Google Ads campaigns, select keywords, create effective ads, and measure performance using Google Analytics and other tools. It’s a great starting point for individuals or businesses that want to get up and running with Google Ads quickly.
- Key Topics:
- Setting up Google Ads account
- Understanding Google Ads campaigns and ad groups
- Keyword research and ad copywriting
- Analyzing campaign performance and optimization
- Certification: Available for completion (Udemy certificate)
- Link: Google Ads for Beginners on Udemy
4. LinkedIn Learning – Learning Google Ads
- Provider: LinkedIn Learning
- Duration: 2 hours (self-paced)
- Level: Beginner
- Description: This short course covers the basics of Google Ads, including how to create a Google Ads account, set up campaigns, choose the right keywords, and track performance. It is ideal for individuals looking to gain an understanding of Google Ads in a few hours.
- Key Topics:
- Setting up campaigns in Google Ads
- Creating targeted ads
- Managing budgets and bidding
- Tracking and optimizing ad performance
- Certification: Available for LinkedIn profiles
- Link: Learning Google Ads on LinkedIn Learning
5. Coursera – Google Ads for Beginners: Learn How to Run Effective Campaigns
- Provider: Coursera
- Duration: 4 weeks (self-paced)
- Level: Beginner to Intermediate
- Description: This course is designed to help you learn how to run successful Google Ads campaigns, from selecting the right keywords to optimizing ads for the best results. It covers Google Ads strategy, campaign management, and the tools available to measure campaign performance. It’s a great resource for individuals looking to dive deeper into Google Ads.
- Key Topics:
- Understanding Google Ads account structure
- Creating and managing campaigns
- Advanced strategies for targeting and bidding
- Analyzing and optimizing ad performance
- Certification: Available upon completion
- Link: Google Ads for Beginners on Coursera
6. YouTube – Google Ads Tutorials
- Provider: Google Ads YouTube Channel
- Duration: Varies
- Level: All levels
- Description: Google Ads’ official YouTube channel provides a wide range of tutorials and webinars that explain different aspects of digital advertising. From creating your first campaign to advanced strategies for improving ad performance, these tutorials are great for hands-on learners who prefer visual instruction.
- Key Topics:
- Setting up and managing Google Ads campaigns
- Targeting strategies and audience insights
- Optimizing ad copy and bids
- Tracking and measuring results
- Certification: None
- Link: Google Ads YouTube Tutorials
7. HubSpot Academy – Google Ads Training
- Provider: HubSpot Academy
- Duration: Varies (self-paced)
- Level: Beginner to Intermediate
- Description: HubSpot offers a free course that teaches you the basics of Google Ads and how to create a winning advertising strategy. It focuses on the fundamentals, such as keyword research, creating effective ads, and measuring ROI. The course is designed to complement HubSpot’s CRM and marketing software tools.
- Key Topics:
- Introduction to Google Ads campaigns
- Conducting keyword research
- Writing effective ad copy
- Understanding ROI and performance tracking
- Certification: Available upon completion
- Link: Google Ads Training on HubSpot Academy
Learning digital advertising on Google is a valuable skill for anyone looking to enhance their marketing strategies and reach a global audience. Whether you are just getting started with Google Ads or looking to improve your existing skills, the above courses provide excellent resources for mastering the platform. With the right knowledge and certification, you can launch effective campaigns, measure their performance, and drive business growth.